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ÀÌ Àå¿¡¼´Â ÆÄ¿öÆ÷ÀÎÆ® ¹®¼¸¦ ¸¸µå´Â ¹æ¹ýÀ» ¼Ò°³ÇÑ´Ù.
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- »õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â
- ³»¿ë±¸¼º ¸¶¹ý»ç¸¦ ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â
- ½½¶óÀÌµå ±¸¼º ¼±ÅÃÀ» ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â
- µðÀÚÀÎ ¼½ÄÆÄÀÏÀ» ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â |
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1. »õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â |
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ÆÄ¿öÆ÷ÀÎÆ®¸¦ ½ÇÇàÇÏ¸é ´ÙÀ½°ú °°Àº »õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â âÀÌ ³ª¿À¸é¼ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé ¼ö ÀÖ´Â ¹æ¹ýÀ» »ç¿ëÀÚ°¡ ¼±ÅÃÇÒ ¼ö ÀÖµµ·Ï º¸¿© ÁØ´Ù.
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¨è µðÀÚÀÎ ¼½ÄÆÄÀÏ : µðÀÚÀÎÀÌ Àû¿ëµÈ ½½¶óÀ̵带 ¼±ÅÃÇÑ´Ù.
¨é »õ ÇÁ·¹Á¨Å×ÀÌ¼Ç : »ö»ó, µðÀÚÀÎ µîÀÌ ¾ø´Â ¾ç½ÄÀÇ À¯ÇüÀ» ¼±ÅÃÇÑ´Ù.
¨ê ±âÁ¸ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¿±â : ÀÌ¹Ì ÀÛ¼ºµÇ¾îÁø ½½¶óÀ̵带 ¸ñ·Ï»ó¿¡¼ ¼±ÅÃÇϰųª ±âŸÆÄÀÏÀ» ÅëÇÏ¿© ¿±â¸¦ ÇÒ ¼ö ÀÖ´Ù. |
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¡Ø ±×¸²À» Ŭ¸¯ÇϽøé È®´ëÇؼ º¸½Ç ¼ö ÀÖ½À´Ï´Ù. |
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[»õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â] ´ëÈ»óÀÚ¿¡¼ ´ÙÀ½°ú °°ÀÌ ¼±ÅÃÀ» ÇÏ°í ÆÄ¿öÆ÷ÀÎÆ®¸¦ Á¾·áÇÑ ÈÄ ´Ù½Ã ½ÇÇàÇϸé [»õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â] ´ëÈ»óÀÚ°¡ ½ÇÇàµÇÁö ¾Ê°í [»õ ÇÁ·¹Á¨Å×À̼Ç]´ëÈ»óÀÚ°¡ ¹Ù·Î ½ÇÇàµÈ´Ù. |
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´Ù½Ã [»õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â]´ëÈ»óÀÚ°¡ ´Ù½Ã ³ª¿À°Ô ÇÏ·Á¸é [µµ±¸]-[¿É¼Ç] ¸Þ´º¿¡¼ [º¸±â]ÅÇÀ» ´·¯ [»õ ÇÁ·¹Á¨Å×ÀÌ¼Ç ´ëÈ»óÀÚ º¸±â]¿¡
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2. ³»¿ë±¸¼º ¸¶¹ý»ç¸¦ ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â |
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PowerPoint¿¡ ±¸¼ºµÇ¾î ÀÖ´Â °¢Á¾ ¾ç½ÄÀ» ÂüÁ¶·Î ÇÏ¿© ÇÁ·¹Á¨Å×À̼ǿ¡ ´ëÇÑ ³»¿ëÀ̳ª µðÀÚÀÎÀ» ´Ù¾çÇÑ ÁÖÁ¦·Î ÀÛ¼ºÇÒ ¼ö ÀÖµµ·Ï ÇØ ÁÖ¸ç ¿©·¯ °¡Áö ¿¹Á¦¿Í ÀÎÅͳݿ¡¼ »ç¿ë °¡´ÉÇÑ ÇÁ·¹Á¨Å×ÀÌ¼Ç ÀÌ ÀÖ´Ù. ÇÁ·¹Á¨Å×ÀÌ¼Ç Çü½Ä¿¡´Â Àü·«Á¦¾È, ÁøÇà»óȲº¸°í, ȸ»ç Ȩ ÆäÀÌÁö, ÇÁ·ÎÁ§Æ® ¼Ò°³, Á¤º¸ ã±â, ¸¶ÄÉÆà °èȹ, °³ÀΠȨÆäÀÌÁö, È¿À²ÀûÀΠȸÀÇ µî ¿©·¯ °¡Áö ¿¹Á¦°¡ ÀÖ´Ù. |
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¨è[³»¿ë±¸¼º ¸¶¹ý»ç] ´ëÈ»óÀÚ°¡ ³ªÅ¸³ª¸é [´ÙÀ½]À» Ŭ¸¯ÇÑ´Ù. |
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¨ê[ÇÁ·¹Á¨Å×ÀÌ¼Ç Çü½Ä] À» [¿µ¾÷/¸¶ÄÉÆÃ]-[Marketing Plan]À» ¼±ÅÃÇÏ°í [´ÙÀ½] À» Ŭ¸¯ÇÑ´Ù. |
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¨ë[ÇÁ·¹Á¨Å×ÀÌ¼Ç ½ºÅ¸ÀÏ]À» [ȸ鿡 ÇÁ·¹Á¨Å×À̼Ç] À¸·Î ¼±ÅÃÇÏ°í [´ÙÀ½]À» Ŭ¸¯ÇÑ´Ù. |
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¨ì[ÇÁ·¹Á¨Å×ÀÌ¼Ç ¿É¼Ç] ¿¡¼´Â [ÇÁ·¹Á¨Å×ÀÌ¼Ç Á¦¸ñ]°ú [¹Ù´Ú±Û] À» ÁöÁ¤ÇÏ°í [´ÙÀ½]À» Ŭ¸¯ÇÑ´Ù. |
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[¹Ù´Ú±Û]°ú [½½¶óÀÌµå ¹øÈ£] À» ÁöÁ¤ÇÏ°í [³»¿ë±¸¼º ¸¶¹ý»ç] ¸¦ Á¾·áÇϸé [±âº»º¸±â]¿¡¼ [½½¶óÀÌµå º¸±â] ȸéÀ» º¸¸é [¹Ù´Ú±Û]°ú [½½¶óÀÌµå ¹øÈ£] °¡ µé¾î°¡ ÀÖ´Â °ÍÀ» È®ÀÎÇÒ ¼ö ÀÖ´Ù. |
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¨ï[°³¿äº¸±â] ³ª [½½¶óÀÌµå º¸±â]¿¡¼ ´ÙÀ½ ½½¶óÀ̵å·Î À̵¿ÇÏ¿© ³»¿ëÀ» ¼öÁ¤ÇÑ´Ù. |
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ÆÄ¿öÆ÷ÀÎÆ® ÇÏ´Ü¿¡ º¸¸é [½½¶óÀ̵å 1/17] Áï ½½¶óÀ̵å 17ÀåÀÌ ÀÛ¼º µÇ¾î Àִµ¥ [³»¿ë±¸¼º¸¶¹ý»ç] ¿¡¼´Â ´ÜÁö ÀÔ·ÂÇÑ ÁÖÁ¦¸¦ °¡Áö°í ½½¶óÀ̵åÀÇ ¸î ¹ø ° Àå¿¡´Â ¹«½¼ ³»¿ëÀÌ µé¾î °¡´ÂÁö¸¦ ¾ÆÀ̵ð¾î, ¹®ÀÚ¿ Çü½Ä, ±¸¼º µîÀ» ±¤¹üÀ§ÇÏ°í ´Ù¾çÇÑ ÁÖÁ¦·Î ÀÛ¼ºÇÒ ¼ö ÀÖµµ·Ï ÀÛ¾÷À» µµ¿Í ÁØ´Ù. |
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3. ½½¶óÀÌµå ±¸¼º ¼±ÅÃÀ» ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â |
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[³»¿ë±¸¼º ¸¶¹ý»ç]´Â ÀÛ¼ºÇÏ°íÀÚ ÇÏ´Â ³»¿ë¿¡ ´ëÇÏ¿© µµ¿Í ÁÖ´Â °ÍÀÌÁö¸¸ [½½¶óÀÌµå ±¸¼º ¼±ÅÃ]À» ÀÌ¿ëÇؼ ¸¸µå´Â °ÍÀº 24°¡ÁöÀÇ ½½¶óÀÌµå ±¸¼º¿¡ ´ëÇÑ ¾ç½Ä¸¸ Áö¿øÇÑ´Ù. |
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¨è[½½¶óÀÌµå ±¸¼º ¼±ÅÃ] ´ëÈ»óÀÚ°¡ ³ª¿À¸é ¸¸µé°íÀÚ ÇÏ´Â ½½¶óÀÌµå ±¸¼ºÀ» ¼±ÅÃÇÑ´Ù. |
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4. µðÀÚÀÎ ¼½Ä ÆÄÀÏÀ» ÀÌ¿ëÇÏ¿© ÇÁ·¹Á¨Å×ÀÌ¼Ç ¸¸µé±â |
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¨è ´ÙÀ½°ú °°ÀÌ µðÀÚÀÎ ¼½ÄÆÄÀÏÀº °¢°¢ÀÇ ½½¶óÀ̵忡 ´ëÇÑ µðÀÚÀο¡ ´ëÇÑ ¾ç½ÄÀ» Á¦°øÇÑ´Ù.
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